March 2013

It has been my experience that when it comes to web design, few people truly understand the realities associated with the design process. This is not because they lack the facility to understand it, it’s just outside their realm of experience and, in some cases, they are simply not interested in the technical details of it all. Nonetheless, as a web designer, I believe it is in the best interest of anyone who is looking for a web design service to know some very important and inescapable truths:

A website is a company’s online business card. As such, a good web design should present its message effectively and professionally. On average, the attention span of many online users is steadily decreasing, and it is absolutely vital that a website convey its message quickly and memorably.
To accomplish this, one needs a web design company that pays close attention to the needs of their client’s online marketing objectives and puts their client’s needs ahead of their own. Many web design companies, through a desire to make a profit, lose site of what should be the primary concern of any professional design project – the client’s best interests.