First Things First
First Things First
A website is a company’s online business card. As such, a good web design should present its message effectively and professionally. If your website looks unprofessional, is hard to navigate through, or is simply unmemorable, many visitors will simply back out of your website and move on to a more interesting one. On average, the attention span of many online users is steadily decreasing, and it is absolutely vital that a website convey its message quickly and memorably. To accomplish this, one needs a web design company that pays close attention to the needs of their client’s online marketing objectives and puts their client’s needs ahead of their own. If your website looks unprofessional, is hard to navigate through, or is simply unmemorable, many visitors will simply back out of your website and move on to a more interesting one. Many web design companies, through a desire to make a profit, lose site of what should be the primary concern of any professional design project – the client’s best interests.
Communication, Skill, and Attitude are Key
Web design is different from many other service-based professions in that it requires that the designer actually care about representing the client’s interests in the best way possible. This requires the ability to listen to the client’s expressed goals, to transfer those ideals and expectations to a memorable web design, and to be relentless with attention to detail.
With this being said, a great web design company will naturally fulfill all these expectations, as they will possess most of the below-listed characteristics:
- The ability to listen to a client’s needs
- The ability to demonstrate comprehension of those needs
- The ability to transform those ideals into a memorable web design
- The ability to communicate technical ideals to a client in simple terms
- The ability to put the client’s needs before the desire to make a profit or to up-sale the client; and
- The ability to keep their client in the loop every step of the way through open and respectful communication
Obviously, there is much more to choosing a good web design company, but I believe it should start here. A great web design company should have an obvious passion for web design and integrity sufficient enough to put their clients needs first. Once you have found a company that possesses these traits, you can then delve into their technical competencies and artistic abilities to see if that web design company is up to the very important task of representing your business’ online presence and goals in the best possible light.
